🔗 Share this article

Users will soon have a new feature that permits them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the company announced that it now features in excess of 1 thousand million AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a global release. This advancement aligns with a rise in AI content, driven by new video-generation tools.

The Broader AI Trend

Studies have shown that approximately one in 10 of the quickest rising channels on another major platform primarily display clips produced artificially. A significant portion of this output is classified as “AI slop”, a term for substandard, bulk-generated content that is often absurd or dreamlike.

“We know from our community that many people like content created using AI tools, ranging from digital art to science explainers, and we aim to give people the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.

AI on the Platform

The service disclosed that there are now 1.3 billion videos on its service identified as made with AI. Collectively, over 100 mn media items are added to the platform each day, making AI-generated material a limited portion of its total content library.

How to Adjust Settings

Members will be able to limit or boost the level of AI content they see by opening the topic control setting in the application and picking the AI content topic. Additional categories that are already be adjusted under the tool include politics, clothing, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s rules require content makers to label “realistic” AI-made content, and it prohibits malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.

Additionally, the service will henceforth add an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to stop users from seeking to evade the disclosure requirement.

Educational Initiatives

The platform is furthermore establishing a $2m educational fund for specialists and organizations to develop educational content about ethical AI use. This project will benefit educational bodies focused on teaching programming and robotics.

Platform Protection

The platform has supported its moderation strategy, during controversy over intentions to make redundant numerous safety staff in the UK. The company is set to cut a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it gets reviewed by staff. TikTok announced a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.

“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is where a extensive automated help is proving valuable work at speed.”